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Research papers

The role of research in Japan's post-bubble era

This paper sets out to show how market research is seen by the major research buyers and users in Japan. It starts out by underlining the status of market research in Japan within the overall business context and explaining the background to this....

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: David McCallum, Paul H. Hasegawa
June 15, 1995
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Citation

McCallum and Hasegawa (1995a, June 15). The role of research in Japan's post-bubble era. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-role-of-research-in-japan-s-post--bubble-era